Conversion is the point at which your reader takes the action you want them to take.
Click, buy, whatever. If they were something before you started, and you changed them into something else, congratulations… You’ve got a conversion on your hands.
Maybe you knew that.
But did you know there are four C’s of conversion?
Without them, you won’t get anywhere with your copywriting.
Your link will go unclicked.
Your buy button, unpushed.
And your sad little wallet will be lighter for it.