With those two out of the way, the next questions you should ask yourself are about your buyer.
Customer research will be the lengthiest part of your process, but if you start to get bogged down, it can help to remember what Eugene Schwartz reportedly once said— great copy isn’t written, it’s assembled.
In other words, by learning everything you can about your reader, you have a greater chance of writing better copy.
What does your buyer “look” like? For example, what is their age? Their gender? Their marital status?