In my post on real-world copywriting, I came out strong… “Flying the flag” for a new kind of copywriting that turns its back on hard-sell nonsense.
But as soon as I posted it, I started hearing the chatter.
“Who do you think you are—Jerry Maguire?
“Like you’re just going to write up some kind of manifesto and ask who’s coming with you?”
But I am allowed to do the kind of work I want to, right? Real-world copywriting is about only that—nothing more, nothing less. It’s about trying to find some kind of practice that makes me feel good about getting up in the morning.
Regardless, it’s the second question I keep hearing—more than a few times—that’s got me shook.
“Copywriting is about getting conversions. Why wouldn’t you want to do whatever it takes to get them? Don’t you think clients are going to fire you? Selling is a copywriter’s job!”
Gulp.[Read more…] about Real-world copywriting is still copywriting