It’s tempting to charge blindly into creating content, but unless what you’re writing makes strategic sense for your business, you’ll simply waste your time and money.
Over an extensive series of working meetings with a content expert, the WRIXON Content Strategy Build will explore every aspect of your business.
You’ll look at your brand, products and services, customers, competition, current marketing activities, future marketing plans, and more—and then co-create a plan of action.
We’ll introduce you to the BRAVER™ content framework, and you’ll learn how you can apply it in your business.
And you’ll come away with a documented content strategy to help you shape 12 months of marketing decisions.
When you’re done, you’ll know:
- What to say to position yourself as a leader in your market and your industry.
- How to effectively tell your company’s story, and how to use that story to make more sales.
- Which kinds of content will connect your brand with your ideal buyer.
- What content you should be creating and sharing to define your Category of One, crush your competitors, and compete on value instead of price.
The WRIXON Content Strategy Build will—finally—put your content effectiveness worries to rest.