grow your revenueoptimize your conversionsbuild your authoritynurture your leadsengage your employeestransform your business

with content from WRIXON.

100 Lovett Lane, Guelph, Ontario, Canada N1G 0H1
aaron@wrixon.com
(289) 812-8043

stop creating content.

start creating results.

You don’t need more “content.”
You need what that content is supposed to give you.

Brand awareness. Buyer trust. Audience and employee engagement. Leads and sales.

Watch this four-minute video to learn more.

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STRATEGY-FIRST

Some content agencies say they “do” strategy. We don’t do anything without it. That makes for mindful, results-oriented content.

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RESULTS-FOCUSED

Before we start any project, we determine what your content needs to achieve—and then hold ourselves accountable until you get results.

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RESEARCH-DRIVEN

You’ll be surprised how quickly we can learn to write for your industry. We’ve done it in more than 100 verticals and counting—and we can do it in yours, too.

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QUALITY-OBSESSED

We’ve spent more than two decades writing with intent, impact, and influence. Yes, you could pay less for lower-quality content, but why would you want to?

repeatable process. predictable success.

We’ve perfected our content and strategy methods across 20+ years of writing more than six million words, on countless projects in over 100 industries.

That in-the-trenches experience helps us quickly determine the strategy that will take you where you want to go—and carefully craft the words that will get you there.

  • 1

    INITIAL MEETING

    We’ll discuss your marketing goals and objectives, and explore how we might work together.

  • 2

    WRIXON CONTENT REVIEW

    Next, we’ll audit your entire content ecosystem for the critical factors that lead to success with content and copy.

  • 3

    PROPOSAL AND CONTENT SERVICES AGREEMENT

    If it makes sense to work together, we’ll map out what we’re going to create and the other project details.

  • 4

    THE PERFECT FOUNDATION™

    To kick off our project, we’ll dive deep to discover the insights that will be critical to your success later on.

  • 5

    CONTENT CREATION AND DELIVERY

    We’ll build on your Perfect Foundation and create content that sets you apart from the competition.

  • 6

    CONTENT REVISIONS

    You’ll have the chance to refine the draft content in the editing phase before we deliver it to you.

  • 7

    CONTENT CHECK-IN

    At regular intervals, we’ll check the content against the metrics we set, to help us build on our successes.

the perfect content program™

An effective content program has six elements that roll out in phases—from initial strategic planning to regular keep-in-touch messages. With WRIXON you can choose to handle them all at once or gradually over months or years. And although we won't force you to move from phase to phase, we've found that the most successful businesses eventually put all parts of the Perfect Content Program in place.

Talk to us to learn more, or read more about each phase.

What happened to copywriting

phase 1: the perfect foundation.

Our deeply researched strategy will set the direction for everything to follow and give you the tools you need to compete with content.

phase 2: the perfect website.

Your new web content will speak to your audience in your voice—and achieve your goals.

phase 3: the perfect funnel.

You'll convert more visitors into leads with a package that includes a lead magnet, landing page, and email series.

phase 4: the perfect blog.

Regular authority-building articles will transcend “Google bait” and set you up for future sales.

phase 5: the perfect linkedin.

You won’t just say you’re a thought leader—you’ll prove it on LinkedIn, the world’s largest B2B platform.

phase 6: the perfect newsletter.

You’ll keep in touch with your audience week-in and week-out with relevant, trust-building content.

services.

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“yes, we do that.”

Everything we do—and we do a lot—is laser-focused on helping you attract more visitors,
convert more leads, make more sales, and engage more of your audience and employees.

website content creation
video scripts
SEO-optimized blog posts
sales page strategy
sales page copy
PPC ad copy
lead-generation copy
landing page content
funnel planning
expert linkedin content
email newsletters & series
email marketing strategy
editorial planning
conversion content
conversion copywriting
content marketing strategy
content editing
communication strategy
case studies
business or service naming
authority-building articles

for agencies

We provide a full complement of content services to agencies and their clients. These include: content marketing strategy; conversion content strategy; content phase management; content design; sitemaps and wireframes; and more. (If you’d like, we’ll even help you sell your content projects.) And yes, we will white-label if that’s what you’d prefer. Rest assured, we’ll treat your client as if they were our own—with the professionalism that 20+ years of experience brings.

commit to your niche, own your market, and audaciously scale your agency

get rich in the deep end

Discover why becoming a specialist in everything you do is the only way to thrive—both during a crisis and beyond. Read Get Rich in the Deep End by Brent Weaver with Aaron Wrixon.

Get Rich IN the deep end by aaron wrixon
erin pheil

Aaron just GETS what you need insanely fast. He has no ego and doesn't take feedback personally. He’s fast, efficient, and razor-sharp, and on point. And he has the experience, confidence, insight, and knowledge to tell you when your requests aren't actually in your best interest—and then goes a step further and recommends something unbelievably more brilliant and BETTER. And his knack for picking up tone and voice and is not just uncanny, it's unmatched. In a nutshell, until you can find a clone to write for you, Aaron's the next best thing. Work with WRIXON. It's worth every penny.

Erin Pheil

MindFix, Followbright
brent weaver

Wrixon gets it. He understands what it takes to turn a product, service, or idea into well-crafted sentences that yield results. He helps take projects to the next level by gaining a deep knowledge of his clients' situations and visions and making sure that every word is well placed in the pursuit of growing businesses. Aaron has my stamp of approval—stop reading this and call him already!

Brent Weaver

UGURUS
marc gutman 2

I had worked with other copywriters and they all left me saying "blah." After explaining the tone, style, and overall goals of my project, Wrixon jumped right in and nailed it at every opportunity. He also was able to immerse himself in a business in which he did not have previous experience; get himself up to speed quickly; and work his copy so that it was in service of our needs. If you're looking for an awesome writer, don't think about it—work with WRIXON.

Marc Gutman

Wildstory
wes mcdowell

I’ve worked with Aaron on several projects now, and his work hits the nail on the head every time. He has a way of using the right language and hitting all the right points to alleviate user fears and overcome objections, all while highlighting the benefits of what is being offered. Oh, and he does all of that while working in all the necessary keyword phrases for proper search engine optimization. On more than one occasion, those keywords were a bit clunky, and seemed like a tough putt to make them fit in naturally, but Aaron did it, and it reads very well. I highly recommend Aaron's writing to anyone who needs the power of persuasion in their corner.

Wes McDowell

devon reehl

Aaron has made me a believer in the value of using a professional copywriter for our client projects. A true student of his craft, Aaron has mastered the art of conversion-driven copy, and it's getting my clients results. On top of that, I'm completely comfortable turning him loose on my clients during projects. If you're an online marketing professional, you need this guy on your team.

Devon Reehl

Enginate
steve thiel

Wrixon is my copy-fixer like Winston Wolf from Pulp Fiction. He is a model of efficiency under pressure—a no-nonsense performer who gets the job done with style. All he is missing is the tuxedo and Acura NSX!

Steve Thiel

SpaceCMO
mike parker

When I needed a complete, insightful content strategy and copy for my website, Aaron delivered exceptional results. Clear, crisp compelling copy but much more. His commercial and business insight meant that my vision was refined and became clearer to me as part of the process. The content strategy and copy journey with WRIXON is truly transformational.

Mike Parker

Liminal Coaching
gretchen ozee cawthon

Aaron Wrixon is a skilled copywriter, but he brings much more than word-smithing juju to the table. He pulls the brand story together and creates copy that engages and inspires.

Gretchen Ozee Cawthon

Left Right Labs
stephanie hofhenke

A lot of writers are order-takers, but Aaron brings the kind of strategic insight to a project that I haven’t been able to find anywhere else. His suggestions on one project are still generating thousands of subscribers a year for one of my clients.

Stephanie Hofhenke

STRING Marketing
patrick sheffield

It's no secret that business writing is generally awful. Most of it is fluff that doesn't describe what the business actually does, and nobody wants to read. If you want to buck that trend, you want WRIXON. Aaron is an excellent copywriter and a great addition to any marketing team. He's business savvy, reliable, and delivers business copy that even I want to read. And that's saying something.

Patrick Sheffield

Moore
andres ribot

Working with WRIXON is great! Aaron is dedicated to finding the true voice of the content he is writing. I have worked with him on several projects. He continues to be my go-to guy for writing conversion-focused content.

Andres Ribot

Ribot Studios
tim roberts 2

I've always said, "content is where all great website projects go to die." Aaron has not only made me realize the extreme value in bringing in "the expert" to just do it right, but he has also been the valuable, reliable resource I can turn to when we need some writing done. I try to get Aaron involved in every project we work on. He makes my life easier. And he ultimately makes my clients' lives easier by getting inside their heads and writing the right content to appeal to the right audience and make their web sites that much more successful.

Tim Roberts

Crucial Networking
colin fenby

I've worked with dozens of writers and hundreds of creatives over the years, and Aaron is amongst the best. His style is concise yet descriptive and manages to bring even droll subjects to life.

Colin Fenby

frequently asked questions

now accepting inquiries.

WRIXON is currently considering new website content and conversion copy projects. Schedule a discovery call now and receive a complimentary content audit.

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