white-label content

Our process helps us develop copy and content that truly reflects who your client is and what makes them different. They’ll stop explaining what they do (over and over again) and have an easier time connecting with customers, converting leads, and growing their business.

We’ll need you and your client to participate fully and openly in our meetings, both before we start your project and immediately after. These meetings will take a few hours over the life of the project. The good news? Our clients tell us the time we spend with them is a drop in the bucket compared to the time and pain they used to spend trying to write copy themselves.

Not if they don’t need to. If you’ve already got a plan in place we’ll work to that. Otherwise, we’d be happy to do research, gather insights, and set goals for your client---just let us know.

You can certainly present the content as being created by your agency, but it’s important to understand that we need to be involved in the process. At a minimum, we need to meet with your client directly.

Our experience has shown that the content creation process is most effective when the writer can interact with the client. This direct communication allows us to capture the client’s voice, understand their unique selling points, and create content that truly resonates with their brand. We’ve found that this approach leads to better outcomes and higher client satisfaction.

Rest assured, we’re skilled at working within agency partnerships and can seamlessly integrate into your process while maintaining your agency’s relationship with the client.

We thoroughly research your client’s brand, including their target audience and market position, to create a consistent and authentic brand voice.

We’ll decide together what success looks like so everyone on the project knows what the copy needs to achieve. First, we’ll help you and your client identify top performance priorities based on the goals that are most important to their business. Then we’ll outline metrics you and your client can use to measure success objectively.

The goal? Helping your client easily calculate how their content will pay off so they’ll be happier with your agency. (By the way, if we don’t think we can get a positive ROI for your client, we won’t take their money.)

Yes, we can manage large volumes of copywriting—up to 50,000 words a month, depending on availability—so you can get timely delivery without sacrificing quality.

Turnaround times vary depending on the project, but we’ll deliver an initial draft within 10 business days of strategy meetings with your client.

We include two rounds of revisions to ensure the final copy meets your client’s needs and your expectations.

Absolutely. We’ve worked in 150 different industry niches and counting, creating content for both B2B and B2C audiences.

Confidentiality is at the core of everything we do. We’re more than happy to sign comprehensive NDAs that protect your agency’s and your clients’ sensitive information. Our team is well-versed in handling confidential data, and we have strict internal protocols to ensure that all project details, strategy discussions, and client information remain completely secure. We see ourselves as an extension of your team and treat your business secrets with the utmost respect and care.

As we start a copy or content project, we’ll either join your project management workspace or invite you to join ours. You and your client can ask as many questions as you like and stay in touch with us throughout the copy creation process. We’ll provide regular pulse updates to keep you and your client informed.

When it’s time for revisions, we’ll give you access to shared documents where you and your client can leave questions and comments as needed. If you’d like, we can also schedule weekly check-in meetings.

If your client is thinking about what copy “costs,” they may not be thinking about how copy makes them money. The content we create is valuable because of what it does and the results it gets, so we don’t charge “bargain” fees. Our experience shows that investing $3,500 is a good place to start for high-quality website copy that gets found in search engines and generates leads.

Project fees are based on scope, so it’s possible, of course, that your client’s investment will be more or less than that.

Small budgets are for remedial work to fix problems with existing copy. If you’re trying to make an impact in your market with bare-bones, lowest-price copy, you’ve got a tough road ahead. Here’s the bottom line: the answer to “How much does content cost?” depends in large part on what your client needs that content to achieve---and how much they want to achieve it.

If you and your client are stuck on a budget range, consider their growth goals for your business. If they want to grow 20% but have only allocated a small portion of their marketing budget for great content, they should invest more.

Pricing is based on the scope and complexity of the project. We offer custom quotes after we understand your client’s specific requirements and project details. We charge flat fees and do not bill by the hour or by the word. With flat fees, you and your client will know exactly how much to invest.

We also ask for up-front payment of at least 50% of the project fee so we can get to work and put all of our effort into your project—without worrying if you’ll still answer our phone calls once we’ve delivered the content. (Unfortunately, a few bad actors have shown us we now have to plan for this.) Don’t worry—an up-front payment of at least 50% of the project fee so we can get to work and put all of our effortsour fees are guaranteed and fully refundable until the end of a content project.

We want you and your client to be as confident in our work as we are. That’s why we offer a no-fee, risk-free guarantee: You’ll both love what we deliver, or you won’t pay. It’s simple. If your client doesn’t like our draft copy, we’ll fix it. And if for some reason we can’t, we’ll refund your money. No hassle, no questions asked. Why are we so comfortable offering this guarantee? Because we’ve never had a client ask for it.

Yes, we’d be happy to provide samples of previous projects. Please contact us.